In case you are wondering who we are and how this came about…

Horseshues.com is a family venture, part commerce, part teaching activity for our daughter. Our 9 year daughter Delaney is horse crazy (to put it mildly). She came up with the idea to decorate old horseshoes and sell them as a way to save money for the horse she plans start her herd with. She has no intention of stopping at one horse. She wants a whole herd! BTW, she is saving for an Andalusian. And yes, they are among the more expensive horses to buy.

The more I thought about it, the better the idea got. The kids studied microeconomics this summer and they were really into it. What better way to extend those lessons than to go into business? We “loaned” her the start up capital, which was not much more than some money for web hosting, the domain, and her first batch of supplies. She paid that back from sales revenue in one week, and has remained profitable ever since.

Version 1.0 (launched 10/2004) of the site was a simple store, with each blog entry being a unique Horseshue with a short descriptive paragraph. It did ok; she made a few hundred bucks. However, being nine and having a life, she isn’t cranking these things out by the hundreds and I felt like her site got stale quick from lack of new content. For version 2.0 (01/2005), I’m combining blog and commerce in a way not many have done before. The blog content will focus on my journey from normal suburban dad to horse-person. It is painfully obvious that horse ownership is in my future. This is not a passing fad for my daughter. Hopefully you’ll laugh, and maybe learn something along the way. The Shue Closet, the store component, will continue to be a showplace and storefront for my daughter’s commercial endeavor. She is 100% responsible for all the product you see here. I have nothing to do with it. I’m simply her webmaster, creating content on the site to help attract customers.