In case you are wondering who we are and how this came about.

Horseshues.com started as an idea from my then 9 year old daughter. She saw an article in a magazine about a girl who raised money to buy a horse by selling decorated horseshoes at horse shows. Delaney, being the daughter of a geek, thought selling online would be a lot more efficient.

The more I thought about it, the better the idea got. The kids had studied microeconomics that summer and they were really into it. What better way to extend those lessons than to go into business? We “loaned” her the start up capital, which was not much more than some money for web hosting, the domain, and her first batch of supplies. She paid that back from sales revenue in one week, and has remained profitable ever since.

Version 1.0 (launched 10/2004) of the site was a simple store, with each blog entry being a unique Horseshue with a short descriptive paragraph. It did ok; she made a few hundred bucks. However, being nine and having a life, she isn’t cranking these things out by the hundreds and I felt like her site got stale quick from lack of new content. For version 2.0 (01/2005), I combined blog and commerce. The blog content will focus on my journey from normal suburban dad to horse-person. It was painfully obvious that horse ownership was in my future. That future arrived in Sept. 2006 when with purchase of Skip. Hopefully you’ll laugh, and maybe learn something along the way. The Shue Closet, the store component, will continue to be a showplace and storefront for my daughter’s commercial endeavor. She is 100% responsible for all the product you see here. I have nothing to do with it. I’m simply her webmaster, creating content on the site to help attract customers.

Version 3.0, launched in Aug 2008, is a graphical redesign that leaves the basic structure intact. It’s working, so why change it?